CHED Central Luzon Regional Office III Collaborates with the Department of Tourism for the Conduct of Filipino Brand of Service Excellence (FBSE) Training.
The CHED Central Luzon office collaborated with the Department of Tourism (DOT) in the conduct of Filipino Brand of Service Excellence (FBSE) Training on January 31, 2023 at CHED-Central Luzon Conference Room, Maimpis, City of San Fernando, Pampanga. The Department of Tourism’s program is to enhance and uplift the quality of services in the country aimed at fostering excellent service to tourists as part of the distinct Filipino brand.
In her inspirational message, Dr. Leonida B. Sigua-Calagui, CHED Central Luzon Regional Director, encouraged the participants to advocate Filipino culture and be united in the vision of establishing a Filipino Brand of Service Excellence. “Ipagmalaki natin na tayo ay Pinoy”, Dr. Calagui added.
The training was facilitated by Ms. Maria Lucille Galang of the Department of Tourism Region III. The training was designed to know and embody the 7Ms of Filipino values, demonstrate the Filipino Brand of Service Excellence, create an excellent service experience and apply the principles of service recovery. Ms. Galang also emphasized that “Customer service is all about the heart.” Dr. Richard G. Daenos, the newly appointed Regional Director of Department of Tourism Region III, graced the event and hoped for more collaboration and projects with CHED Central Luzon.
In closing, Ms. Lora L. Yusi, Chief Education Program Specialist, expressed the profound gratitude for the very timely and relevant training provided by the DOT. The training, she said, will help CHED CL staff to surpass customers’ satisfaction.